START and SCALE TV: Session Catalogue
We discuss how to assess if you’re idea for a business is a good one, and what techniques to use to complete that assessment.
We discuss what first-steps to take, during the critical early days and weeks of your business, now you’ve determined that your business idea is solid.
We discuss how to determine your target audience and where to connect with them, to increase your chances of success!
We discuss how to get yourself and focus on the tasks that matter. Time is precious as a business leader, and every minute counts!
We discuss how to build on your target audience, identified in an earlier session, so you can determine exactly how and where to engage with them to narrow the field and increase your chance of a sale.
We discuss the importance of having a website in today’s competitive market and how you can put it to best use as part of your marketing and conversion strategy.
We discuss the role of social media in your marketing plan and how to select the channels best suited to your business, so you more readily connect with your potential customers.
We discuss what other tools and methods you might need in your marketing toolkit, as you start to build your brand and attract high-quality leads.
We discuss how to take your customer from being interested in your product / service to committed-intent to buy.
We discuss what thought leadership is and how it can make a difference to your brand, to strengthen your presence and establish credibility in your business.
We discuss how to streamline your sales funnel through automation, claiming you back precious hours each day to focus on the bigger things for your business.
We discuss how to turn the qualification meeting into an opportunity to assess your lead’s suitability rather than the much harder ‘sell sell sell’!
We discuss what to look out for when seeking investment, where to go and who to ask as you look to fund your early-stage business.
We discuss putting together your business plan and the importance of using real facts and figures to establish credibility.
We discuss how to put together your investor pitch deck before you start the search for funding and assistance, what to include and where you can get a template.
We discuss where you can find more business advice and guidance, as you navigate your way from initial idea to global enterprise!
We discuss how regulations and other external forces can impact your business, and why it’s so important to be aware and aligned to your legal obligations.
We discuss the importance of having an eye on your competition, and what that analysis might give you as you make those critical business decisions.
We discuss what your internal capabilities can do for your business and how you should approach team restructuring.
We discuss how having the right process in-place, paired with simple technology solutions, can make a real difference to your business efficiency and effectiveness.