All too often, business to business relationships are based on traditional, “arms-length” arrangements, where neither business is particularly interested or engaged with the other. In our experience, this delivers results but not the kind of results the end-customer is expecting in today’s competitive market! Real excellence in delivery, customer experience and quality comes from B2B partnerships not arrangements. It’s time to unleash your partnership power!
The market you operate in has changed, whether you acknowledge it or not. The number of businesses now selling similar products and services to you has grown, creating more choice for the consumer. These new businesses are smart, lean and agile. They’ve looked at what you do, what consumers want and are driven to be better. If you want to compete, you need to partner with complementary businesses to broaden your capability, extend your offering and increase your flexibility.
Partnerships are not about just getting a contract in-place though. For the relationship to really work for your customers, you need to gel with your partners. You need to connect on your core values and your approach to winning business. In short, you need to get along!
